Section 1: Fabric Weight & Draping Dynamics The core of our brand's aesthetic is the signature drop-shoulder silhouette, a carefully designed fit that is built to stand out. The most important factor in achieving this distinct shape is the weight of the fabric. While standard fast-fashion t-shirts and hoodies typically use thin, lightweight jersey fabrics ranging from 150GSM to 180GSM, our garments are engineered using a heavy, double-knit 400GSM combed organic cotton. This difference in weight changes how the garment behaves when worn. Because each production run requires a precise...
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